Branding is important. Why? Because it is more than a logo or a beautiful package design. It is more than a good marketing strategy. It is more than a creative advertising or some smiles at your store. It is more than quality in your product. It is more than a Black Friday promotion. Your brand is your soul, more than your DNA. Your brand translates your vision of the world, shows how you deliver your promise and signs your unique identity to all of your stakeholders.
To think about branding here are two quotes about this competitive advantage that transforms companies into remarkable global case studies.